Showing posts with label lyft price cuts. Show all posts
Showing posts with label lyft price cuts. Show all posts

Monday, December 8, 2014

A Day in the Life of a Rideshare Driver


(an excerpt from Behind the Wheel 2: Notes from an Uber/Lyft)


Most days, I wake up around noon. Usually hung-over. My first thought is always the same: probably should’ve skipped that last drink. At the time, though, it felt absolutely necessary. Vodka has a way of alleviating some of the physical stress from driving a car all night. At least temporarily.

After several months of driving for Lyft and Uber, my neck is like an open wound. The muscles that run from my shoulder to my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. It makes my teeth ache. There is a real possibility that I have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. Old age has not only crept up on me, it has run past me and turned around to taunt me.


Besides the physical exhaustion of driving a car in the city, there is also the psychological toll. It’s one thing to maintain a diligent eye on my blind spots, the other cars on the road, speeding bicyclists and cavalier pedestrians, but I also have to project a sunny disposition and be accommodating to my passengers. Or risk a negative rating. Not an easy task when I’d rather be committing murder. And yet, with enough Ativan and caffeine in my system, somehow I make it through another shift. Like when the endorphins kick in after a boot to the nut sack, these superficial interactions with complete strangers have a numbing effect after awhile. As long as it’s busy and I have enough rides to keep my mind off the grueling process. The slow nights can be torture and I can’t wait to get home so I can pummel my brain with alcohol, pills and weed until I stop obsessing over the streets of San Francisco, their order and how they intersect with each of the forty-seven neighborhoods.


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Tuesday, October 14, 2014

Should We Really Kill Lyft?



A few weeks ago, when I posted the cockeyed, ad hominem attack piece How to Fix Ridesharing: Kill Lyft, I knew it was going to be an incendiary post. Lyft loyalists responded with their usual derision over anything they perceive as anti-Lyft. Commenters were quick to label me a disgruntled ex-driver and an idiot, calling my logic primitive, retarded and stupid. Others pointed out that I understood nothing about how to run a business and that I was missing “a key part of the equation.”

Now, I’m the first to admit I’m no businessman. I'm certainly not the sharpest crayon in the box. And I’ve never claimed to be an authority on the subject of ridesharing other than being a current driver for both platforms (with a 4.9 rating on each) who pathologically reads every article on the subject that crosses my Facebook dashboard and Twitter feed. I also pay close attention to the posts and comments on all the Facebook driver groups that I haven’t been kicked out of yet. I know how easily offended the Lyft faithful are. So I wasn’t surprised by the vitriol my post received.

But in their ardent support of the Lyft brand, my detractors failed to grasp that I was actually championing Lyft’s main tenets. I prefer driving for Lyft. I think they are a much better company than Uber. Which is a common refrain among drivers. Ride.Share.News recently did a survey and found that the majority of drivers prefer Lyft. Which makes sense. Unlike Uber, the Lyft app has many features designed with the driver in mind. The app automatically notifies the passenger when you’re getting close to their pinned location, as well as when you’ve arrived. It even starts the ride within a few minutes of waiting, which addresses one of the biggest frustrations of dealing with passengers: the wait.

Another frequent gripe about driving is being ignored and treated like a servant. Lyft’s “friend with a car” slogan is not only in the true spirit of ridesharing, and what most of us signed up for, it also makes for an enjoyable ride. But the greatest aspect of being a Lyft driver, of course, is the ability for passengers to leave a tip. As a regular Uber driver, I know that without this option in the app, 99.9% of passengers do not leave a tip. They signed up for a service so they wouldn’t have to worry about having cash on hand, so it’s understandable. Albeit unfortunate.

Of course, not knowing what you’ve made until the next day, the overall demanding attitude of Lyft passengers (no, I’m not your fucking DJ and no, I don’t have any candy for you), that stupid pink mustache and the forced homogeny make driving for Lyft less appealing to me, but for others that’s the main draw.

So… do I really think Lyft should be killed off?

Yes. I think Lyft and Uber should both die. I think these two companies have ruined the entire concept, and the potential, of ridesharing with their rampant greed. I hate them both, but I hate Lyft more. Why? Because, as I pointed out in the original post, by taking on Uber, they’re making things worse for everybody. There’s really no way they are ever going to beat Uber at their own game. Not with a pink mustache. Not by creating a “community” of drivers. And not with a quirky, fun vibe.

Lyft wants to compete with Uber because they want to be worth billions of dollars like Uber. You can’t really blame them. We all love money. But how can Lyft expect to corner the national rideshare market and make billions of dollars without becoming a generic service like Uber?

Based on my observations over the past seven months as a fulltime driver for Lyft and Uber, the vast majority of passengers aren’t that interested in an unconventional experience. Just a safe one. They want to request a ride from their phones, have the car show up and not deal with cash. Sure, there are plenty of people who buy into the Lyft experience, but instead of cultivating those users, in their ignominious attempt to get a larger share of the rideshare market, Lyft is not the Lyft of old. They are diluting the one thing that distinguishes them from Uber.

This isn’t my crackpot theory. A friend of mine who began using Lyft three months after the app was first released in San Francisco told me recently how disappointed she’s become with Lyft. She’s uncomfortable sitting up front next to former cabbies and even had one driver harass her a few weeks ago. She says she no longer feels safe using Lyft and has moved on to UberX, where she can at least sit in the back. I told her she could easily sit in back with Lyft but she doesn’t see the point of using Lyft if she isn’t participating in the culture of Lyft.

Sound familiar?

Other bloggers and plenty of drivers have said the same thing.

And I’m not the only one who thinks that Lyft will lose the rideshare wars. We all know, once the dust settles in the rideshare wars, Uber will dominate the market. And no, I don’t think that’s a good thing at all. But it’s inevitable. If Lyft wants to be like Uber, then Lyft should die and let Uber do Uber. They don’t need Lyft’s help.

Killing Lyft off now would be an act of mercy. Let’s put them out of their misery so we can focus on protesting Uber, creating a TNC union, figuring out the insurance question, getting regulated and trying to increase fares. There are many people doing all these things right now. And current lawsuits against Uber may potentially change the game and take them to task for mislabeling drivers as independent contractors. There is legal precedence that by determining our rates and how we maintain our vehicles as well as limiting our ability to accept tips, they are actually our employers. Uber is fighting this classification tooth and nail because they won’t be able to shirk responsibilities for the assaults, sexual harassment and death caused by drivers. They also know the day is coming when they will be forced to assume the role of a transportation company. This can’t happen soon enough.

There is only one way to ensure the ability for anybody to make money in a car: regulation.

Of course regulation means the death of ridesharing. Because it will no longer be about individuals using their personal cars as vehicles-for-hire to make a few extra bucks on the side. If drivers are required to have permits for themselves and their cars, how many current rideshare drivers would go through that process to continue driving? Very little, I imagine.

Ridesharing is barely in its infancy. And yet it’s already doomed. Why? Because only two companies dominate the field. If Uber and Lyft continue to be the primary players and keep fighting each other for the national market, ridesharing will not advance. The only way to make ridesharing work is to create smaller companies based in individual cites. The technology is there, somebody just needs to build the apps. I think smaller companies could easily gain wide-acceptance in cities by advertising themselves as a local rideshare. Create a cool logo that’s unique to that city, pass out referral cards for free rides at all the bars and clubs, slap a magnet sign onto the side doors, place an emblem in the window and get noticed. It’s not hard to get attention these days. Look at a company like Black Crown Car Service in Seattle. Yeah, I know they're a black car service, but they've proven that starting a car company at a local level can be accomplished. Just don’t expect to become valued at a billion dollars. Or take on Uber.

And yeah, I know SideCar is still a formidable player in the rideshare game. It seems like they’re poised to step into Lyft's shoes once Uber finally crushes them, or take over entirely if Uber and Lyft do each other in. Their recent deal with SFO shows they are being strategic rather than blatantly fighting regulation and trying to destroy traditional taxi service.

At the end of the day, it doesn’t matter who wins the rideshare wars. If either one becomes victorious, we’ll be right back where we started. In their efforts to destroy “Big Taxi,” Uber or Lyft will eventually become the very thing they aimed to disrupt: taxis. But with a twist: less regulation. So why not open up the market and start more rideshare companies to keep the disruption going?

Lyft and Uber have turned ridesharing into a racket. We use our own cars and assume all the risks and responsibilities to make these companies rich, all the while making less and less each month. And when we fuck up, or when our cars give out, we are cast aside. Neither Lyft nor Uber have any loyalty to us drivers. We are part of a social experiment that will fail. And when it does, the bigwigs at these companies will just walk away with golden payouts and form other companies. Or invest in somebody else’s start-up.

And the drivers? Some will get their TCP permits and go pro. The rest will move onto another side gig. Maybe they’ll have positive memories of their rideshare experiences. But I’m sure plenty will look back with regret.

The ones I really feel sorry for are the Lyft faithful. It’s going to really hurt when they have nothing left from their rideshare experience except a beat-to-shit car, a faded pink mustache and the harsh realization that a corporation they worshiped had just used them up and spit them out.


(photo courtesy of Gabriel Zamora)

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Monday, September 29, 2014

How to Fix Ridesharing: Kill Lyft


Photo by James Klevin from the Vanishing SF Facebook page


A Modest Proposal

Last night, I had dinner with a friend and her sister, whom I’d never met before. The topic of Uber came up when I mentioned I drive for Lyft and Uber. My friend’s sister said she really likes taking Uber. She’s a performance artist and often needs to get around the city at night. Before Uber, she was regularly stranded by cabs, which would invariably pick up a street hail on the way to her location, leaving her in the lurch and forced to seek other options. With Uber, she’s never had this problem. She just requests a ride and the car shows up.

Awesome. The only problem is, well… Uber. And the way they’re treating drivers. As I mentioned to her the struggles drivers face when dealing with the lowered fares, the lack of tips and the general unpleasantness of Uber as a company, I began to feel like a dick. There I was, shitting on something that fulfilled a need in her life both personally and professionally. Without Uber, she, like a lot of people in the city, would once again be at a disadvantage. It seems the only thing everybody can agree on when it comes to this new trend in transportation is that cabs suck.

This got me thinking… If I owned a business that made a product people loved—one they loved so much they would be disappointed not to have anymore—why would I lower the price? I’m not business-minded in the least, but it just stands to reason that if somebody really wants your product, you could charge whatever price you wanted for it. So why is Uber continuously lowering fares?

Then it hit me. Fucking Lyft. Lyft is the problem. They keep picking fights with Uber. And Travis Kalanick, Uber’s founder and CEO, isn’t somebody you want to trifle with. But Lyft, the quirky kid with bad acne, thick glasses and a pepertual cowlick, does just that: day after day, they walk across the playground and challeng the biggest bully in school.

It’s not much a shock that Lyft is getting pummeled in the rideshare wars. It’s almost embarrassing how badly Lyft is losing this David and Goliath showdown. But you can’t feel too bad for Lyft. They asked for this. Unfortunately, the drivers on both platforms are suffering because of Lyft’s hubris.

The price wars have been going on for a while. It's hard to imagine a time when the minimum fare for an UberX ride was $10. But back in 2013, that what the going rate for a ride. Nowadays, in San Francisco, it's $5. In LA, it's $4. That's highway robbery at its very essence. Not to mention how drivers face serious risks with insurance gaps, troublesome passengers, potential health problems, damage to our vehicles, the financial hardships of constant repair and maintenance and we are denied tips. On top of all that, with the rating system, we don’t even have job security. Any passenger on a power trip could easily have us deactivated.

I started driving for Lyft in March of 2014. I made decent money. A few months later, to combat Uber's growing domination of the rideshare market with UberX, Lyft lowered their fares and stopped taking a commission. The price cut was supposed to be a test. Around the time they planned to return to the original rates, Uber lowered their rates, forcing Lyft to make their temporary price cut permanent and start collecting commission again, pissing off all but their most loyal drivers.


The Rideshare Wars


Uber is definitely winning the rideshare wars. In their calculated, underhanded assault on Lyft, Uber shows no restraint. They even announced UberPool, a carpooling feature that wasn’t active, the day before Lyft announced their own carpooling service, LyftLine, which was ready to launch, effectively stealing their thunder.

Even without public support, Uber is racking up victories. A month ago, when Uber’s Operation Slog was exposed, everybody felt bad for Lyft. But then Lyft lowered prices again and drivers started burning their mustaches.

Before this happened, Uber had started poaching Lyft drivers. I was one. I joined Uber during their $500 sign-up bonus. $500 to take one ride? Where do I sign?! The gimmick was that newly recruited drivers would see how much better Uber was compared to Lyft and switch sides. And it worked. As a regular Lyft driver, I was blown away by how much more business I got from driving for Uber. (Lyft tried to get Uber drivers to switch sides, or double down, by making a counteroffer of $500 plus a taco, but just came off looking silly, as usual.) 

These are the kinds of tactics that show who is really in charge when it comes to ridesharing: Uber.

Now don’t get me wrong, I think Uber, with Kalanick at the helm, is an evil, unscrupulous company along the lines of Wal-Mart. Kalanick comes across as an antisocial, libertarian scumbag who’d stab his own mother in the back to get ahead. He probably has a cum-stained paperback of The Fountainhead under his pillow that he strokes gently as he falls asleep at night. But he’s not stupid. He knows how to run a business, even if it is at the expense of workers. Lyft, on the other hand, has yet to display any business acumen. Their entire platform lends itself to mockery.

Look at their signature branding: the pink mustache. While it’s proven to be an effective symbol to get attention, it’s so ugly and goofy and alienating and … shit, the list goes on and on. Most people don’t like the stupid thing and very few drivers have them on their cars anymore. Lyft, realizing this, developed what they call a “cuddlestache,” a smaller version that goes on the dash instead of the grill. But from a distance, it just looks like a pink turd. Another Lyft fail! [UPDATE: Lyft is ditching the 'stache.]

Where Lyft supposedly excels is through creating a sense of community. I prefer the social aspect of driving for Lyft. It makes for better stories. Driving is more fun when you are free to chat with the passengers. The time goes by so much faster. And Lyft encourages tipping, which is awesome. Uber tells their users the tip is included in the fare. (It’s not.) But the whole “Cult of Lyft” mindset is a niche market at best. In order to fall for it, you have to drink the Kool-Aid. Lyft fanatics are a brutal lot of mustache-waving zealots who will try to stifle any dissent in order to protect the brand. Still, there’s no way they can corner the entire rideshare market based on jingoism alone. In fact, I’m willing to venture that the community aspect hurts Lyft more that it helps. Some people just want to get from point A to point B without making a friend along the way.

There are folks to whom Lyft’s transportation model is appealing and Lyft needs to cultivate those users. Not the market as a whole. They will never be able to compete with Uber, financially or logistically.

As cutthroat as they are, it’s not surprising Uber is resisting Lyft’s attempts to corner the market. Lyft is fighting with a ruthless bully. Their only move at this point is to beg for mercy. Even their cries of “that’s not fair” have fallen on deaf ears. If this were a schoolyard fight, we’d all be standing there with out arms folded going, “Dude, you asked for it.”

The question of who started the price wars doesn't even matter anymore. Even if Lyft were out of the picture, it's not likely the prices go back to what they were at the beginning of the year. It doesn't even matter that, except for surge pricing, passengers weren’t complaining about the prices before the price war started. 
What's done is done. At this point, Uber could charge as much as cabs and still be profitable and control the market. 



The Writing on the Wall


Oh sure, there are plenty of problems with ridesharing. Killing Lyft might not fix them all, but the only way to end the price wars is for Lyft to be better than Uber. Or die.
I’m not the only rideshare blogger who’s come to the conclusion that Lyft isn’t going to win. They are perpetuating the price wars in a futile attempt to compete with Uber and yet they’ve lost each battle.

Somebody needs to put a stop to the price wars. Despite what the their computers tell them, raising prices would benefit the company and improve the rideshare experience for passengers. Of course, if Uber and Lyft did raise the prices, the users who take advantage of the five-dollar rides would drop off. And while those short rides are fine for a computer to just add to the ultimate tally, earning those five-dollar rides as a driver is no easy task. The five-dollar rides need to end anyway. The minimum fare for an on-demand ride should be ten dollars. If you can’t afford ten bucks to get from one neighborhood to another, you really shouldn’t be using an on-demand car service. Why waste an Uber driver’s time by having them spend several minutes driving to you just to take you a few blocks? That’s plain lazy and a waste of everybody’s time.

It’s time for passengers who want quality transportation options provided by drivers paid a fair wage to expect more than a race to the bottom. 

As a driver, the end of Lyft cannot come soon enough. There are very few drivers who are even loyal to Lyft anymore. Lyft is the losing team. All roads lead to Uber. Whether we like it or not, they are going to win the rideshare wars. Anybody who can’t see that is obviously drinking too much Lyft Kool-Aid.



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FOLLOW UP POST: Should We Really Kill Lyft?



Monday, September 22, 2014

WHY I UBER ON: The Reality of Ridesharing

screenshot of a fare summary on my cracked Uber issued iPhone

Ridesharing is a racket. There’s nothing disruptive about taking an idea that already exists, like taxies, and figuring out how to become a cab company without owning a single car. In their current configurations, Uber and Lyft are entirely dependent on their drivers, who are currently in open revolt and quitting in disgust over the latest price cuts as Uber and Lyft fight it out to see who will win the rideshare wars. Despite constantly recruiting new drivers and offering incentives like wage guarantees and bonuses during the first month, after that initial trial run, the cold, hard reality of driving for hire in your own vehicle becomes painfully apparent.

Just like a traditional taxi company, ridesharing is built on the backs of drivers. But for full time drivers, ridesharing is becoming less and less viable. The money just doesn’t add up anymore. And the associated risks with ridesharing only make things worse.

Drivers all across the country are coming to this realization. They’re pissed beyond belief. They’ve taken to Facebook to voice their anger and organize protests, strikes, class action lawsuits and to form a union. They’ve even joined forces with the Teamsters.

The rideshare wars are getting ugly. 




Not all drivers are unhappy though. There are still plenty of folks who tell the complainers to stop whining and get another job if they don’t like the way things are with Lyft and Uber. These drivers, who mostly work part time, like to point out that ridesharing is a great second job that offers them flexibility and a decent source of extra income.

I’m always amazed at this attitude, not because of its insensitivity, which is repulsive in and of itself, but it shows a complete ignorance of what ridesharing really is.

These companies are trying to destroy traditional taxi services and the only way they’re going to do that is with full time drivers who are out there twenty-four hours a day accepting requests and keeping the system online. The CEOs of Lyft and Uber know that if people request a ride and there are no cars available, they will move on to another service, i.e., a taxi or the bus, and probably won’t try ridesharing again. Consumers are fickle as hell.

Ridesharing is not sustainable with part time drivers looking for something fun to do on a Saturday night. 







However, at the current prices, ridesharing doesn’t really make sense for full time drivers. If you’re really going to survive as a full time rideshare driver, you’re looking at driving your car sixty hours a week. Which is no cakewalk. Not just anybody can do that. After an eight hour shift, I’m usually dead to the world and struggle to get back out there the next day. 

But there are drivers who do sixty hours a week. Or more. And that’s what makes ridesharing sustainable: the drivers who bust their ass and run their cars into the ground.

Of course, the media only ever seems to focus on the retirees and students looking to make some extra bucks and get out of the house. Because it looks good. It puts a positive spin on ridesharing. But full time drivers and anybody who’s trying to make a decent wage driving a car know what the real cost of ridesharing is. We face serious risks with insurance gaps, troublesome passengers, potential health problems, damage to our vehicles and the financial hardships of constant repair and maintenance, we are denied tips and, with the rating system, we don’t even have job security.

So why keep driving for Uber?


If I’m making less and less money each month while I continue to rack up miles and wear and tear on my car, which isn’t even paid for yet, why do I continue?

Well, I like driving. And I enjoy dealing with people. Sure, there are a lot of stinkers who get in my car and treat me like a servant. The drunks are particularly annoying. But I’ve had some amazing interactions with folks and, after awhile, it gets addictive. You never know who’s going to get into your car.

Still, that’s not going to pay my bills. I can satisfy this need for human interaction in many different ways.

No, the real reason that I keep driving for Uber is because I feel stuck. I’m broke as shit and I’m not sure yet how to get out of the financial hole I’ve gotten myself into. I have an enormous amount of debt. Yes, I could quit driving and get a job at Trader Joe’s. But I can't wait two to three weeks for a paycheck. I’ll be homeless by then.

Plus, I have an entrepreneurial spirit. I bought into the promise of ridesharing. It’s my own damn fault I didnt get while the getting was good. 

I started driving for Lyft and Uber in March 2014, after I lost my job working in print media. Since nobody really needs editors and layout designers anymore, it’s been difficult to find gainful employment. Especially in San Francisco, where everything evolves around apps and the development, marketing and selling of apps.

So I’ve been doing whatever I can to make a buck: selling stuff on eBay, looking for freelance work, hawking my self-published zines and using my car to drive for Lyft and Uber.

At first, I made decent money with ridesharing. I could drive thirty hours a week and make enough to survive. But then Lyft lowered their rates. Then Uber lowered their rates. Then they both lowered the rates some more. And then some more. They are literally nickel-and-diming their drivers in their attempt to dominate the ridesharing market. Because at the end of the day, these arrogant assholes have to be the top dog. Like evil scientists overcompensating for being such nerds, their ambitions seem to know no bounds.

It’s a goddamn shame. Passengers weren’t even complaining about the prices. They were happy to have a better service.

Now it seems like Lyft and Uber are not just competing with each other but with the bus as well. It costs $2.25 to ride the Muni. A minimum fare for take a car is five dollars. So why not request an Uber for a few bucks more when you don’t feel like walking a couple blocks?

It’s dehumanizing to pick somebody up and be told, “Oh, I’m not going far.” Like that’s a good thing. Occasionally, a passenger will apologize for requesting a car to go a short distance, but saying sorry doesn’t ameliorate the crushing blow of ending the ride at their destination and seeing that $5.21 on the screen of my cracked iPhone. Of which I only see eighty percent, obviously, before factoring in gas and taxes, at the very least.

This has become the reality of ridesharing: slave wages.

And the problem with slave wages is that you can easily wind up in a vicious cycle of poverty.

Each week it gets more and more difficult to climb out of that hole.

So yeah… I keep driving for Uber because I’m hoping eventually I’ll make enough money to take a breath and figure out how to get myself out of this mess. But that day has yet to come. And as the prices keep going down, it may never come and I’ll just continue sinking deeper into poverty.

I should probably start playing the lottery. I’d certainly have better odds.




Sunday, August 31, 2014

Taking a Lyft Zine and a Lyft to the San Francisco Zine Fest

Assembling Lyft zines for the San Francisco Zine Fest


DAY ONE: 

Rush out the door in the morning for day one of the SF Zine Fest and the car won't start. Flashing lights on the dash, flickering needles, an ominous clicking sound... 

Since the car spent the previous afternoon on the fritz, we have a contingency plan. I grab the two boxes of zines and dump them into our large rolling suitcase. The Wife calls a Lyft. 

A few minutes later, a nice older gentleman in a minivan drives us to the Bart. He's a retired dispatch supervisor for the city of Oakland. Doesn't like driving in San Francisco. Says when he gets a fare across the bridge, he turns off his app and hightails it back to the East Bay. I tell him I do the opposite. It's not a long ride to the MacArthur station. With Lyft's recently implemented lower rates, the fare is a shameful $5. The Wife tips him another $5. 

After some difficulty getting through the turnstiles and almost taking the wrong train (I never use Bart and the Wife, who does, is still half asleep), we race under the Bay at warp speed. The doors are literally shaking. 

At 16th and Mission, the closest Bart station to the Inner Sunset, where the fest is being held, we request another Lyft. Our driver this time is a former cabbie. Says he loves working for Lyft, but gripes about the new low rates. I know, I tell him. I'm making about $200 less a week from a month ago. The Lyft guy who shuttled the Wife to my rescue when the car stopped working the day before in West Oakland had a long list of grievances and seemed absolutely grateful to have a opportunity to express them to another driver. Not to mention the chorus of complaints I read every day on the Facebook groups for drivers. Lyft and Uber drivers are in open revolt, pawns in the rideshare price wars... 

We talk about metaphysics and relationships for the rest of the trip. Pull up to the venue only ten minutes late. 


the Wife and our table mate Sarah Bitely

Set up next to our regular table mate, the lovely Sarah Bitely who does the comic Pimpkillah. While the girls catch up (it's officially been a year since we started tabling together), I make the rounds. Say hello to some folks. V. Vale. Joe Biel. Tomas Moniz. John Marr. Score a Flipside from '82 for a buck at a vintage zine booth. Head back to the table. 

As suspected, the Lyft zine is popular. The other two zines I just reprinted, the Cult of Teddy Ruxpin and The Murky Realm, are moving as well. And people like the SHUT UP AND PUBLISH stickers. I give away a bunch. The "disrupt the disruptors" stickers are almost gone. 

The fest ends sooner than expected. We say our goodbyes, eat burgers and walk out of the congestion along Irving as two Muni trains go by. We have to feed two cats in the Mission for a friend at Burning Man. Too exhausted to figure out how to use the Muni, we call a Lyft. The ride to the fest was only $11. 

Within two minutes, a young guy in an Altima picks us up. Drives us over the hill into the Mission. Only been doing Lyft a few weeks, but after telling him I drove too, he goes off about the low fares. All those $6 rides, of which we only get $4.80 after Lyft's cut. The ride this time is $12. I round up again and leave a nice comment when I rate him 5 stars. 

Hang out with the cats awhile, water some plants and make the long slog back to Oakland. Crash out. Still one more day of the fest. And plenty of Lyft zines to move.


My wares for the San Francisco Zine Fest
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DAY TWO:



We stumble bleary-eyed and half-caffeinated into the sunshine at ten AM on Sunday for day two of the SF Zine Fest. Walk to the Bart and catch a Millbrae train right away. After the last Oakland stop, it rockets under the Bay. Google says the Bart can go up to 80 mph, but with all the shaking and the deafening hum, it feels like we're heading to the moon. 

We get off at 16th and Mission. Stroll up to Church to see where the J Line goes. Not Golden Gate Park. Call a Lyft. It's 25% Prime Time. We get an older guy. Says he just started driving for Lyft. Does it part time. Knows his way around without navigation though. Tells us he's lived in the Western Addition twenty years. A pleasant, friendly ride. We talk about the low rates. He asks if there's a difference with Uber. I tell him it's basically the same deal, price-wise, but there's no tipping and the passengers aren't as friendly. He likes Lyft. Says he prefers to talk. It makes the ride go faster. I agree. The three of us chat. Next thing I know, we're at the venue. 11:30. It took an hour and a half to get from Oakland to the Inner Sunset after a combination of walking, the Bart, a little more walking and a Lyft. Which was $11 with $2 extra for prime time. Wouldn't 25% be $2.75? I guess Lyft rounds down. I add four more dollars to the total. 



The fest starts off slow. And stays slow. Our table mate Sarah drops in for a little while, packs up and leaves to take a brief tour of the city before she heads back to LA. She doesn't miss much. On Saturday, I used my Square card reader at least ten times. Today, not once. Some cool trades though. I make the rounds again, talk to folks, sell a few Lyft zines and give away a bunch of stickers. 

Around 3:00 things pick up, but an hour later, the fest is over. We load up and say our goodbyes. Walk down Lincoln. I'm dragging the suitcase, leaden with unsold zines and books, wooden display boxes and a full bottle of wine. 

Six blocks later, I check the Lyft app. No drivers. We summon an Uber instead. Within 2 minutes, a former cabbie in a suit and cap pulls up and tries to load the suitcase for me. I protest. Heft it into his trunk myself. We get in the back. He suggests Oak Street and off we go. Traffic is bad, but he and the Wife are talking about his career as a cabbie and subsequent transition to Uber. He says he does UberBlack as well. Hence, the suit. Started with Uber when he was still driving a yellow cab and Uber just had UberBlack and UberTaxi. At first the cab companies didn't mind Uber, he says. They were getting more rides from the referrals. But after UberX was introduced, business went down. He switched over to rideshare and drives a taxi one day a week to keep his place on the cab medallion waiting list. He's also looking to get a TCP license. After that, he's legal no matter what. I tell him I've been noticing a lot of TCP cars around town. This is how Uber will win, he tells us. Regardless of what happens with ridesharing, they will always have the TCP drivers and the ability to lure cabbies away from the taxi companies with the promise of starting their own businesses. And he has a point. His car looks more like a cab than somebody's vehicle being used to ferry people around town as a side gig. There are credit card stickers on the window and a huge GPS system on his dash like you'd see in cabs. He seems happy, chatting away as he weaves in and out of traffic with a keen eye to the fluctuations in traffic. Like a pro. He is a much better driver than me. 

The Wife is looking at the map in the Uber app which shows our car moving through the city. She suggests we go to the Civic Center Bart instead of the one in the Mission. Our driver agrees. It's about the same distance by car but one stop less on the train. He takes Franklin to Grove. I tell him to just let us out a block away where it's safe to pull over and get the suitcase out of the trunk. 

We head to the station entrance. The escalator is not working. Lug the suitcase down the stairs as people scoot by on the left. A Pittsburgh train arrives as we reach the landing. The train is packed. With each stop downtown, more people pour in. The Giants game just let out. While we grasp the handrails and do the herky-jerky with our fellow passengers, the Wife completes the Uber transaction. Our ride was $11.34. The same rate as Lyft. I can't tip, she says. Then it hits me. Uber doesn't allow tipping through the app. You can't pay more even if you want to. But I have cash! It just totally escaped my mind. I feel like such a tool. After complaining bitterly in the past about not getting tipped as a driver, I do the same thing! Oh well. 

Our weekend of using rideshares is adding up. But it saves us from having to take the bus, which would increase the already long commute by an hour or so. And we get to meet some interesting people along the way. 

Like the guy on the Bart who calls himself Elvis. He's standing right next to us and, gesturing at our suitcase, says, I take it you're not coming back from the game. We tell him about the zine fest. He's curious. We explain zines and independent publishing. The Wife gives him a Lyft zine. Another guy behind me asks if I go to APE. I say I had in the past, but the APE is more for comics. All the while the conductor is yelling over the intercom, pissed about somebody jamming his doors. A few people wonder aloud if he's having a nervous breakdown. It's a relief to finally reach our stop and make the final slog home. That bottle of wine has our name on it.