The Onboarding Process
Lyft prides itself on creating a community between drivers and passengers. In the rideshare war, Lyft is the conscientious, friendly contender, while its main competitor, Uber, doesn’t seem to give two shits about who ferries their paying customers around town. It’s almost impossible to separate Uber and its founder, Travis Kalanick. In promotional videos and interviews with media, Kalanick comes across as an anti-social, libertarian scumbag who’d stab his own mother in the back to get ahead. Even the name, Uber, implies Kalanick’s ambitions, not a rideshare company.
During Lyft’s latest recruiting blitz, they emphasized this distinction by hanging banners outside the Uber offices in Potrero Hill, employing a sign twirler on the corner and a billboard truck circling the block, all declaring in bold type the mantra, “Be More Than A Number.”
Everybody wants to feel appreciated. But what’s so special about driving for Lyft? Well, if you’re over twenty-one, own a car that’s less than fourteen years old and have a clean record, there are only a few simple steps standing between you and a promising career in ridesharing.
