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To Uber Or Not To Uber

(An Excerpt from Piltdownlad #10.5 – Behind the Wheel 2: Notes from an Uber/Lyft.)

I started seeing the ads on Facebook around the first of May:

Drive away with $500 — Exclusively for Lyft Drivers

Drive for Lyft? Make $500 for trying UberX — All it takes is one trip.

Sign up today!

There was even a pink mustache in the ads. So I knew they were legit. I didn’t click right away though. There’s nothing easy about easy money. But the ads keep popping up in my feed two or three times a day. Out of curiosity, I click the link. I’m redirected to the UberX sign-up page. I check to see if my car qualifies. I’ve always assumed Uber is more selective than Lyft about what models and years qualify for their rideshare service UberX. Before I signed up for Lyft, I’d checked out Uber’s site. I remember seeing something about them only taking Priuses. Either I was mistaken or things have changed, because my Jetta totally qualifies.

Still, I don’t sign up. The offer is valid through May 31. Since I’m going to LA for my mother-in-law’s birthday in the middle of the month, I figure I have enough time before the deal ends. Besides, with how many ads are popping up on my feed, they seem desperate for drivers.

I’ve always been curious about driving for Uber. Mainly because I hate Lyft’s pink fluffy mustache. Even though I never attached the thing to the grill of my car or placed it on my dashboard like so many drivers, where it looks like what you’d find on the floor after a fluffy convention, I generally feel it would be helpful to have something on my car to indicate that I work for a rideshare. Especially when trying to find passengers on crowded streets at night. Uber drivers use a subtle neon blue “U” that illuminates elegantly from their windshields. They look classy as fuck. I wouldn’t mind putting that symbol on my car.

I’ve also heard they make more money. One night, while waiting in the alley outside the Box in SoMa, I chatted with an UberX driver. He told me he used to drive for Lyft but switched to Uber. Now he’s been making almost twice as much money. “I get so many requests,” he said, “I had to go offline in the Mission to get here before they close.”

Since Lyft lowered their rates thirty percent in April, I haven’t been making as much money as when I started in March. Flush with 250 million dollars in venture capital, Lyft is trying to compete with Uber for a larger cut of the rideshare market. To offset the price cut, they waived the twenty percent commission. At first, demand increased and Prime Time surge pricing made up the difference. But that didn’t last long. Since then, the price cuts are having a serious impact on my bottom line. I figure I’m making $200 less a week, driving the same hours. I try to work more to make up the difference, but I can only go so long before exhaustion sets in and I no longer feel safe behind the wheel.

Around the first of the month, when rent is due, things are especially hard. At one point, before the price wars, I stopped getting emails from my credit card company warning me that I was approaching my credit limit. These days, I receive those messages daily. There are weeks when I can’t afford to buy gas until I got my weekly deposit from Lyft on Wednesdays. I go through about $35 of gas during a normal six-hour shift. On Friday and Saturday nights, I used to make around $200 to $250 dollars. Now it’s about $150. If there’s an event going on, I can hit $200. Weeknights, I make around $100. Tops. Since I spend about the same on gas, I stopped driving during the week to focus on the weekends instead, when there’s generally more demand and surge pricing.

As appealing as Uber sounds, I still have reservations about signing up. Based on numerous articles I’ve read, Uber seems like an unscrupulous company, along the lines of Wal-Mart or Amazon. And Travis Kalanick, the CEO, comes across as an antisocial, libertarian scumbag who’d stab his own mother in the back to get ahead. He probably has a cum-stained paperback of The Fountainhead under his pillow that he strokes gently as he falls asleep at night. The name of the company itself, Uber, implies more about the megalomania of Kalanick than the service they provide. And this whole campaign to recruit Lyft drivers is beyond unethical. Participating in it feels wrong. I keep asking myself, Do I really want to associate myself with a company run by a guy who longs for the days of driverless cars so he can get rid of the “middle man,” i.e., drivers?

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The Uber You Reap Is The Uber You Sow

I never thought it would happen, but I’m officially sick of reading about Uber. When I mentioned this to the Wife, she quickly replied, “Now you know how I feel.” Fair enough. I have been somewhat obsessed with Uber and Lyft. I’m a driver. It’s hard not to think (and blog) about the injustices we face every day at the hands of these two companies. Since I first considered driving back in December of 2013, I’ve been reading every article about ridesharing that has crossed my Facebook and Twitter feeds. And since March, when I finally took the plunge and got behind the wheel, I’ve joined all the driver groups I could find and followed numerous sites and writers who cover ridesharing.

Needless to say, I was not shocked by the latest Uber scandal, when vice-president Emil Michael’s suggestion that they hire reporters of their own to go after other reporters who are critical of Uber. Just another day following the Uber train of disaster.

Since then, the articles, tweets, updates and blog posts about this incident have been nonstop. Seriously, I’ve reached maximum Uber overload. Can we just go on to the next scandal already? I’m sure there will be more…

Granted, this one is pretty horrendous. If I were Sarah Lacy, the designated target of this doxx campaign, I’d be furious. Livid. Outraged. Pissed the fucked off! Everybody should be. It’s bad. Real bad.

So bad that people are now deleting their Uber accounts. Going so far as to figure out how to permanently remove their data from Uber’s servers. Because, surprise, surprise, Uber doesn’t just go away when you delete the app from your phone. Uber stores your information for “legitimate business purposes.”

Yeah right.

Well, people, before you feel high and mighty because you’ve deleted the app and possibly gone as far as to contact Uber and have your data removed, think about this: it’s your fault.

What Emil Michael said was unconscionable. But it wouldn’t have happened if all these loyal Uber users weren’t so happy to play along with their disruptive business model. It’s not that shocking when you think about all the shit Uber has done before.

The drivers know. We’ve been fighting with Uber for a while now. But nobody cares about us. Or our puny little problems. But attack that venerable institution of online reporting and the OUTRAGE! The HORROR! OH MY FUCKING GOD! BRING ME THE HEAD OF EMIL MICHAEL!!!

So let’s see...

• Exploiting the underemployed, military vets and the foreign-born is cool.

• The lack of a screening process to vet potential drivers with violent tendencies, rapists and anger problems is all good.

• Preventing their drivers from receiving tips - no problem.

• Misleading drivers into assuming all the risks associated with driving...

• Shirking any responsibility for drivers...

• Leaving drivers mostly uninsured...

• Refusing to accept liability when a child is killed by one of their stressed out drivers...

• Charging drivers a $10 a week fee to use their mandated phone on top of the (now) 25% commission...

• Subjecting drivers to a dysfunctional rating system...

• Cataloguing passengers' hook-ups

• Forcing drivers to listen to passengers' music

• Displaying a complete disrespect for woman in the past... which is what led to this recent attack on Pando's Sarah Lacy

• Continually lowering the fares so drivers make less and less, down to almost 50% less from before the price wars with Lyft...

• Tricking drivers into sub-prime loans...

• Trying to deceive the media...

• Attacking rivals, poaching their drivers, interfering with their operation...

• Dismantling the taxi industry...

• Violating users’ privacy...

• Surge pricing...

• Flagrantly breaking local laws... again and again...

And much, much more... With Uber, there’s always more. But do I really need to go on?

All that is chill, but when they threaten to dig up dirt on a reporter, that’s when people freak the fuck out and delete the app?

Come on! What did you expect from a company that has done all these shady things? And no doubt has many more shady things in the works. (UberScholar, anyone?) Yeah.

Everybody sat back and let it happen. You fed the Uber monster. And now that monster is so big, it doesn’t matter if a few users delete the app. It’s too late for Uber’s comeuppance. You created this monster. It’s here to stay.

And don't get me wrong: Fuck Uber. Nothing would give me more pleasure than to see this behemoth fail. Even if that means getting a new source of income. As Hector the dishwasher told me many years ago, "I was looking for a job when I found this one..."

So delete away, folks. But when you click that "Delete" button, maybe have at least a little consideration for all the other Uber victims. And the drivers. We do matter. Just a little bit, right?

Poor George: The Other Uber Driver

While cruising through the Duboce Triangle, I get a request on Market Street. Pick up a middle-aged tourist guy and his twenty-something daughter. They’re in town from Texas. Ron and Lisa. They ask if I know George. 

“Who?”

“George was our other Uber driver before you,” Ron tells me.

“I don’t really know any other drivers,” I say. “We basically stay in our cars.”

“George drives for Uber to support his wife and three kids,” Lisa says. “He never has time to even see them because he drives all the time. Not like you. You’re probably just doing this to support your marijuana habit.”

“What’d you say?” I ask with an uncomfortable laugh. 

She doesn’t reply. 

“Poor George,” Ron goes on. “He probably saw us together, father and daughter, and felt jealous of our close relationship.”

Lisa scoffs. “Well, looks can be deceiving. 

Ron keeps making small talk with me. They’re Airbnbing a place in Telegraph Hill. Spent the day going around town drinking and shopping. I’m taking them to the Macy’s on Union Square where Lisa saw a purse she liked earlier but didn’t buy. 

“It’s a tote!” she clarifies. 

Traffic around Union Square is always the perfect example of a clusterfuck. On Saturdays, it’s the epitome of a clusterfuck. 

I point out the traffic when we’re two blocks away.

“Don’t worry about it,” Ron tells me. “We’re in no hurry. Long as the purse is still there.”

“It’s a tote!”

Five minutes later, about a block away from Macy’s, I tell him, “It’s gonna take forever to get there with all this traffic. Macy’s is right there.”

I point at the giant sign looming over the street.

“I suppose we can walk one block,” Ron says. “Maybe hit up this place over here… Johnny Foley’s.” He reads the sign on the Irish pub across the street. 

I take a left on Powell and a right on Ellis. Go offline and drive away from downtown as quickly as possible. I’ve made the mistake of trying to get rides downtown on a Saturday before. Never again. Let the cabbies have the business. They can take all of downtown as far as I’m concerned. Since all the one-way streets are split into taxi and bus lanes, it’s designed for cabs anyway, not regular cars. 

I go back online after I cross Van Ness. Pick up a guy going to the Haight. Drop him off and track down a woman with an accent and her gentleman friend. 

“Oh, is this your bag on the seat?” she asks. 

“Bag?”

I reach around. It’s a paper shopping bag from a boutique. Look inside. See a scarf and a flask. Instantly realize that girl Lisa must have left it behind. I remember she had several bags when she got in.

“I know who this belongs to,” I say. 

“What’s in the bag?” asks the gentleman. “Lingerie?”

“No, a scarf.”

“Boring. ”

I drop them off in the Mission and email Uber. Parked on 24th, I look through the bag for the receipts to see if it has her name on them. There’s a stuffed porcupine and a swimsuit bottom as well as the scarf and flask. About $100 worth of stuff. I feel bad. She must be freaking out. She seemed too uptight not to have a cow over losing her hard-earned purchases. 

Oh well. There’s a link on the confirmation email from Uber to click if you think you might have lost something in a car. Perhaps she’ll notice it when she realizes she’s one bag short.

I put the bag in my trunk. Smoke a cigarette. I’m about to go back online when my phone rings. The generic Uber number. 

“Is this Kelly?”

“Yeah, Lauren?”

“Lisa.”

“Right. I have your bag.”

“Oh, thank god!”

I get her address in Telegraph Hill and her phone number, just in case. “I’m in the Mission, so it’ll take a little while to get there. I have to drive all the way across town.” 

“That’s fine.”

I take Cesar Chavez to Guerrero, cruise to Market Street, down to Franklin, up and over Pac Heights to Broadway, through the tunnel and into Chinatown. I forget to turn on Powell, so I have to circle around on Kearney to Columbus. My phone rings. It’s Lisa. 

“Just checking to make sure you didn’t get lost.”

Uhmmm... Is that another stoner crack? 

“Sorry. It took a while to get to North Beach from the Mission. I’m just a few minutes away.” 

After struggling to dodge taxis and tourist vehicles driving slowly up the hills, backing up out of alleys and making a general nuisance of themselves, I reach the apartment.

Lisa meets me outside. Thanks me as I take the bag out of my trunk. Gives me a folded ten dollar bill. 

I acknowledge the tip. “Happy to help.”

Drive away, thinking, Ten’s all right. I guess. A twenty would have been better. After all, I spent about an hour dealing with her stupid bag and getting insulted along the way... 

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Ten Consequences of Driving for Uber and Lyft

After nine months of driving mostly fulltime for Lyft and Uber, these are the ten things that make me dread ridesharing:

1. Vehicle Depreciation

Besides passengers slamming my doors, which has caused a mysterious rattle, scuffing my interior, leaving behind trash and generally making the kinds of messes you’d expect from a two year old, there is also mechanical wear and tear. The more I drive, the more things go wrong with my car. I figure I have about two more months until I need new brakes and tires. And then my rideshare days are over. I just don’t make enough from driving for Uber and Lyft to afford to keep driving for Uber and Lyft.

2. Boot Malfunction

My right boot is more worn than the left. To be fair, this may have more to do with my bony heels, but it’s not something I ever noticed until I had to keep my foot on the gas and brake pedals for hours at a time.

3. Physical Discomfort

My neck is like an open wound. No doubt from glancing over my shoulder as I switch lanes in traffic all night long, always diligent to keep an eye on my blind spots, as well as the other cars on the road, speeding bicyclists, impatient cabbies and cavalier pedestrians. As a result, the muscles that run along my jaw are steel rods. I have very little radius when I turn my head left or right. The tension never goes away. There is a real possibility that I may have some dislocated vertebrae. My joints hurt. My right ankle has a creak in it. And I have a chronic case of hemorrhoids. No matter how much ointment I apply, they remain perpetually enflamed. I noticed once, when I was a Lyft passenger, that my driver had a hemorrhoid pillow on his seat. I may need to acquire one of those in the near future…

4. Spousal Neglect

Since I’m out late driving on the weekends, the Wife’s home alone. And she’s not happy about it. I’ve tried driving during the weekdays, but the gridlocked traffic makes getting anywhere in the city a chore. It’s not worth the frustration. I spend more time driving to the pinned locations than I do taking passengers where they need to go. And the only time you can get surge pricing is on weekend nights. And holidays. Or special events. So…

5. Fear of Deactivation

Nobody enjoys being judged. But constantly feeling threatened with “deactivation” is downright humiliating. The rating system employed by Lyft and Uber focuses on only one aspect of a driver’s performance: passenger satisfaction. And it’s not easy making people happy. Even when the ride has gone perfectly, there’s never a guarantee the passenger is satisfied. All it takes is one drunk passenger on a power trip and you’re deactivated.

6. Erratic Sleep

I work late and come home late. But I can’t sleep late because my head is filled with dreams about my Lyft summary, which is the only way to find out what I made the day before and what’s happened to my rating. Sometimes the summary is in my inbox before I wake up. Other days the email doesn’t arrive until the afternoon. With Uber you know, for the most part, what you’ve made at the end of each ride. And your rating is updated in the app as feedback is left. So at least you’re disappointed in real time.

7. Misanthropic Tendencies

After a while, you really start to hate people. I’ve met some really great folks in my car, but I’ve also encountered a lot of stinkers. People that I’d rather see under my front tire than in my front seat. But I have to maintain a sunny disposition and be accommodating to my passengers or risk a negative rating. Not an easy task when some passengers are just straight up assholes. They input the wrong location. They make you wait. They ignore you. They talk down to you. They say racist and sexist things in your car. Your only retaliation is to rate THEM low. Which doesn’t amount to much since it’s unlikely Uber or Lyft would ever deactivate a passenger’s account. I guess we should just be grateful our passengers act like self-entitled douchebags rather than punching us or holding guns to our heads.

8. Paranoia

Every time I go out to drive, I say a prayer that nothing bad happens. I can’t shake the nagging sensation that if something goes wrong, I’ll be fucked. Uber and Lyft tells us to use our personal insurance in the event of an accident. But our insurance won’t cover any damages since we’re engaged in commercial activity. So what’s the point of having personal insurance to do rideshare? Not that things would be better with the insurance companies Uber and Lyft use. I’ve read numerous reports from drivers who’ve been in accidents and had to crowd source funds to get their cars fixed. Or just being left in the lurch. We are hardly protected under normal circumstances, but what if we’re at fault? Oh, the horror… And with Uber, there’s no support number. We can only email them afterwards. On top of all that, both Uber and Lyft charge us a deductible. So if we are covered, we still pay out of pocket, even if we aren’t at fault.

9. Monetary Deficiencies

Because of the price wars, as Uber and Lyft fight it out to determine who will be the preeminent rideshare platform, drivers are getting squeezed more and more. The rates just keep going down. As it is, I’m broke as hell. My credit cards are all maxed out, most of the time my bank account is overdrawn and I have a painful toothache I can’t afford to fix. Not to mention taxes… I don’t want to even think about what I’m going to do when it’s time to pay taxes.

10. Self-loathing

If you’ve made it this far on my list of rideshare consequences, you might be wondering why I don’t just quit. I know it’s stupid to complain about something you can’t control. And I know it’s my own damn fault. I bought into the promise of ridesharing as an alternative source of income with a good amount of freedom and it turned out to be a lie. I fell for the classic switcheroo. I’m an idiot. So why don’t I just get on with my life? Well, that day is coming. Without a doubt. For now, the hell I know is better than the one I don’t. And I like driving. I like meeting people. I like exploring the streets of San Francisco. But there’s no future in ridesharing for drivers. Hell, the way things are going, there won’t be a future for cabbies either.

Should We Really Kill Lyft?

A few weeks ago, when I posted the cockeyed, ad hominem attack piece How to Fix Ridesharing: Kill Lyft, I knew it was going to be an incendiary post. Lyft loyalists responded with their usual derision over anything they perceive as anti-Lyft. Commenters were quick to label me a disgruntled ex-driver and an idiot, calling my logic primitive, retarded and stupid. Others pointed out that I understood nothing about how to run a business and that I was missing “a key part of the equation.”

Now, I’m the first to admit I’m no businessman. I'm certainly not the sharpest crayon in the box. And I’ve never claimed to be an authority on the subject of ridesharing other than being a current driver for both platforms (with a 4.9 rating on each) who pathologically reads every article on the subject that crosses my Facebook dashboard and Twitter feed. I also pay close attention to the posts and comments on all the Facebook driver groups that I haven’t been kicked out of yet. I know how easily offended the Lyft faithful are. So I wasn’t surprised by the vitriol my post received.

But in their ardent support of the Lyft brand, my detractors failed to grasp that I was actually championing Lyft’s main tenets. I prefer driving for Lyft. I think they are a much better company than Uber. Which is a common refrain among drivers. Ride.Share.News recently did a survey and found that the majority of drivers prefer Lyft. Which makes sense. Unlike Uber, the Lyft app has many features designed with the driver in mind. The app automatically notifies the passenger when you’re getting close to their pinned location, as well as when you’ve arrived. It even starts the ride within a few minutes of waiting, which addresses one of the biggest frustrations of dealing with passengers: the wait.

Another frequent gripe about driving is being ignored and treated like a servant. Lyft’s “friend with a car” slogan is not only in the true spirit of ridesharing, and what most of us signed up for, it also makes for an enjoyable ride. But the greatest aspect of being a Lyft driver, of course, is the ability for passengers to leave a tip. As a regular Uber driver, I know that without this option in the app, 99.9% of passengers do not leave a tip. They signed up for a service so they wouldn’t have to worry about having cash on hand, so it’s understandable. Albeit unfortunate.

Of course, not knowing what you’ve made until the next day, the overall demanding attitude of Lyft passengers (no, I’m not your fucking DJ and no, I don’t have any candy for you), that stupid pink mustache and the forced homogeny make driving for Lyft less appealing to me, but for others that’s the main draw.

So… do I really think Lyft should be killed off?

Yes. I think Lyft and Uber should both die. I think these two companies have ruined the entire concept, and the potential, of ridesharing with their rampant greed. I hate them both, but I hate Lyft more. Why? Because, as I pointed out in the original post, by taking on Uber, they’re making things worse for everybody. There’s really no way they are ever going to beat Uber at their own game. Not with a pink mustache. Not by creating a “community” of drivers. And not with a quirky, fun vibe.

Lyft wants to compete with Uber because they want to be worth billions of dollars like Uber. You can’t really blame them. We all love money. But how can Lyft expect to corner the national rideshare market and make billions of dollars without becoming a generic service like Uber?

Based on my observations over the past seven months as a fulltime driver for Lyft and Uber, the vast majority of passengers aren’t that interested in an unconventional experience. Just a safe one. They want to request a ride from their phones, have the car show up and not deal with cash. Sure, there are plenty of people who buy into the Lyft experience, but instead of cultivating those users, in their ignominious attempt to get a larger share of the rideshare market, Lyft is not the Lyft of old. They are diluting the one thing that distinguishes them from Uber.

This isn’t my crackpot theory. A friend of mine who began using Lyft three months after the app was first released in San Francisco told me recently how disappointed she’s become with Lyft. She’s uncomfortable sitting up front next to former cabbies and even had one driver harass her a few weeks ago. She says she no longer feels safe using Lyft and has moved on to UberX, where she can at least sit in the back. I told her she could easily sit in back with Lyft but she doesn’t see the point of using Lyft if she isn’t participating in the culture of Lyft.

Sound familiar?

Other bloggers and plenty of drivers have said the same thing.

And I’m not the only one who thinks that Lyft will lose the rideshare wars. We all know, once the dust settles in the rideshare wars, Uber will dominate the market. And no, I don’t think that’s a good thing at all. But it’s inevitable. If Lyft wants to be like Uber, then Lyft should die and let Uber do Uber. They don’t need Lyft’s help.

Killing Lyft off now would be an act of mercy. Let’s put them out of their misery so we can focus on protesting Uber, creating a TNC union, figuring out the insurance question, getting regulated and trying to increase fares. There are many people doing all these things right now. And current lawsuits against Uber may potentially change the game and take them to task for mislabeling drivers as independent contractors. There is legal precedence that by determining our rates and how we maintain our vehicles as well as limiting our ability to accept tips, they are actually our employers. Uber is fighting this classification tooth and nail because they won’t be able to shirk responsibilities for the assaults, sexual harassment and death caused by drivers. They also know the day is coming when they will be forced to assume the role of a transportation company. This can’t happen soon enough.

There is only one way to ensure the ability for anybody to make money in a car: regulation.

Of course regulation means the death of ridesharing. Because it will no longer be about individuals using their personal cars as vehicles-for-hire to make a few extra bucks on the side. If drivers are required to have permits for themselves and their cars, how many current rideshare drivers would go through that process to continue driving? Very little, I imagine.

Ridesharing is barely in its infancy. And yet it’s already doomed. Why? Because only two companies dominate the field. If Uber and Lyft continue to be the primary players and keep fighting each other for the national market, ridesharing will not advance. The only way to make ridesharing work is to create smaller companies based in individual cites. The technology is there, somebody just needs to build the apps. I think smaller companies could easily gain wide-acceptance in cities by advertising themselves as a local rideshare. Create a cool logo that’s unique to that city, pass out referral cards for free rides at all the bars and clubs, slap a magnet sign onto the side doors, place an emblem in the window and get noticed. It’s not hard to get attention these days. Look at a company like Black Crown Car Service in Seattle. Yeah, I know they're a black car service, but they've proven that starting a car company at a local level can be accomplished. Just don’t expect to become valued at a billion dollars. Or take on Uber.

And yeah, I know SideCar is still a formidable player in the rideshare game. It seems like they’re poised to step into Lyft's shoes once Uber finally crushes them, or take over entirely if Uber and Lyft do each other in. Their recent deal with SFO shows they are being strategic rather than blatantly fighting regulation and trying to destroy traditional taxi service.

At the end of the day, it doesn’t matter who wins the rideshare wars. If either one becomes victorious, we’ll be right back where we started. In their efforts to destroy “Big Taxi,” Uber or Lyft will eventually become the very thing they aimed to disrupt: taxis. But with a twist: less regulation. So why not open up the market and start more rideshare companies to keep the disruption going?

Lyft and Uber have turned ridesharing into a racket. We use our own cars and assume all the risks and responsibilities to make these companies rich, all the while making less and less each month. And when we fuck up, or when our cars give out, we are cast aside. Neither Lyft nor Uber have any loyalty to us drivers. We are part of a social experiment that will fail. And when it does, the bigwigs at these companies will just walk away with golden payouts and form other companies. Or invest in somebody else’s start-up.

And the drivers? Some will get their TCP permits and go pro. The rest will move onto another side gig. Maybe they’ll have positive memories of their rideshare experiences. But I’m sure plenty will look back with regret.

The ones I really feel sorry for are the Lyft faithful. It’s going to really hurt when they have nothing left from their rideshare experience except a beat-to-shit car, a faded pink mustache and the harsh realization that a corporation they worshiped had just used them up and spit them out.


(photo courtesy of Gabriel Zamora)

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