Friday, January 2, 2015
Night of the Living Taxi: The Epic Rideshare Fail of NYE 2015
In San Francisco, New Year’s Eve was the night of the taxi.
FlyWheel, the taxi-hailing app, was offering $10 rides (up to $50) from 8PM to 3AM. Luxor Cab was giving away free rides (up to $35) from bars and restaurants to residences during 10PM and 4AM. For once, passengers had plenty of options. The muni was free all night. And the Bart ran until 3AM. So riders who normally take Uber and Lyft would have to be seriously committed to rideshare not to take advantage of those deals.
From everything I saw on the road and read about on Facebook groups and Twitter (I had plenty of time to kill online), FlyWheel’s gambit paid off. As I cruised all over town, mostly alone in my car, wasting over a quarter tank of gas in the process, I rarely saw an empty cab. From the Marina to Hayes Valley, from the Mission to the Richmond, I laughed and cried at all those taxis jam-packed with fresh young faces. The kind of folks you usually see in Ubers and Lyfts. I may have even recognized a few. They certainly weren’t getting in my car. I had the worst Wednesday night ever! $60 for over five hours of driving. That is was New Year’s Eve seemed incidental.